Hi there! Thanks for popping by to say hello 👋
A LITTLE ABOUT ME:
I’ve spent the last 12+ years in global strategic marketing roles, leading high performing marketing teams, driving growth and kicking goals for some of the most disruptive and category-defining brands across the globe including Tough Mudder, Lonely Planet, Candytopia and Contiki Holidays.
My passion for marketing is driven by my innate curiosity of human behaviour, creative ingenuity and analytical problem-solving. I believe true marketers are commercially savvy, embrace technology and look outside the box to build real connections with customers. They seek the intersection of powerful storytelling, data-driven insights and results-driven marketing initiatives to drive sustainable growth and measurable results.
CORE COMPETENCIES: 🚀
Brand Management | Growth Marketing | Strategic Planning | 360 Media Strategy | PR & Communications | Data Analysis | Pricing Strategy | Product Innovation | Content Creation | Social Media & Influencer Strategy | Team Management & Leadership | P&L Management
PROFESSIONAL AWARDS: 🏆
- The Drum Marketing Awards, Best Brand Experiences / Event Strategy of the Year, 2018 (Tough Mudder in partnership with Samsung - "Tough Mudder 360".)
- Ad Week, Best Campaign, 2016 (Tough Mudder - "It's all been training")
- Webby Awards, General Sites & Apps Award, 2015 (Lonely Planet - Guides Mobile App.)
- SMITTY Award, Most Innovative Social Media App or Technology, 2013 (Contiki - Contiki Shout Mobile App.)
- The International ECHO Awards, Silver Award, 2012 (Contiki #NoRegrets Brand Campaign)